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Client Design: Crafty Bee Creations

Design Overview

This client design review will give you a glimpse into the details of this specific project: project scope, goals, branding, specific features, and previews of the final design.  

Laura Bensley

WordPress Makeover, WooCommerce Setup and Design

"I just finished working with Ashley on my website redesign and I am blown away by the finished product and her attention to detail. Ashley is the third web designer I have worked with and the process with her was so well thought out and organized that I always knew where she was in the design process. She was able to take my ideas and make the most beautiful design for my website, her eye for design is truly amazing! I absolutely love how she communicates with you through videos so you can rewatch them and implement things in wordpress and elementor later on, on your own. Ashley also created my e-commerce store on my site and I love how it turned out! She applied so many features that I never would have thought of and I can't wait to share it with my customers. You can not go wrong using Ashley for your logo or web design, she is super sweet, talented, and I feel like I made a friend in the process! She is the only web designer I plan to use in the future!"

Laura is a former preschool teacher turned resource creator. She has an incredible eye for design and an impressive collection of ready-to-go crafts and classroom resources. Her attention to detail and knack for styling photos and resources helps her website stand out.

Crafty Bee Creations Brand Board

Design Strategy

Laura has a very focused website and product line.  She consistently uses bright colors, styled stock photos, and does a great job designing her products.  We wanted to keep her site sleek, bold, and extremely user friendly so visitors could find what they’re looking for, as well as be able to see what Laura has to offer.  Keeping the site minimal, in terms of patterns and “busy” elements, allowed Laura’s work to stand out on it’s own.

Crafty Bee Creations Homepage

The homepage features:

  • A simple header and navigation area, with limited choices, appears at the top.  Again, the goal was to make it easy for the visitor to make a choice between her most important site pages.  Her previous site had an overwhelming amount of choices, so we simplified.  
  • The next section is a 3-photo feature area where Laura can showcase her seasonal or featured products.  Again, her styled photos are so good we had them become a major part of the design.  
  • Below that is a simple search bar backed with black so we could break up the two brightly colored sections and create a natural divide.  
  • Next is her shop section with custom icons and a grid of her 8 newest products.  
  • Laura uses ConvertKit for her email marketing, so we, again, used the black bar to break up sections, layered her freebie preview over top, and connected the form to her ConvertKit automation.  
  • Below the opt in is her blog roll with a carousel and button to take visitors to her list of posts.  Her featured images double beautifully as Pinterest pins.  
  • Her Free Resource library is very popular, so we opted for a clean, color-blocked look for the preview mock up and button that links to her ConvertKit landing page she created.
  • Next, a short section about Laura puts a face to the brand and allows visitors to see that she’s a credible source and has the experience to back it up.  We opted to keep her social media buttons low on the site paired with buttons that allow visitors to learn more about her or get in touch.  
  • Finally, a simple footer with all the necessary options and in Instagram feed.  

Above all, we wanted to keep the site design clean, simple, and showcase her amazing resources. The rest of the site mimics her homepage with the clean structure, pops of color, and bright bold images.  This project turned out to be one of my absolute favorites.

Scroll on the preview below to View Laura's Homepage

Crafty Bee Creations Website_Homepage

Homepage

Ecommerce

This ecommerce project was a rather large undertaking.  Laura has roughly 1300 products listed in her TeachersPayTeahcers store that she’ll slowly update and add to her site.  So, we had to not only plan for her existing content, but also design a shop interface that allowed visitors to easily filter through her products.  Some of her shop features include: 

  • Advanced Filtering
  • Custom Fields (File Type, Pages, Grade Levels, Product Preview Link, etc.)
  • Social Sharing
  • Add to Cart Buttons
  • Wishlist Integration 
  • Resource Sorting
  • Shop-Specific Searching
  • Custom Templates (Individual Products, Cart, Checkout, Account, etc.)
Crafty Bee Creations Website_Shop

Shop Page

Crafty Bee Creations Website_Product Listing

Individual Product Listing

Additional Features

This site has a large amount of pages, so I can’t showcase them all here.  Some of the other features we included were:

  • Filterable Blog Roll Page
  •  Frequently Asked Questions Accordion
  • Custom Contact Form
  • Custom Blog Post Template
  • Free Resource Library (with ConvertKit Automation)
  • Advanced Custom Fields
  • Custom Post Types
Crafty Bee Creations Website_Blog

Blog Page

Crafty Bee Creations Website_Free Resource Library

Free Resource Library (Password Protected)

After I design a website, I hand it off to clients and teach them how to edit and manage their site, so things could possibly look a little different now.  Just a heads up.

Blog Post Header: Crafty Bee Creations

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