You’re likely here because you’re wanting to either build a new site or migrate your current one, but you’re not sure which platform you should go with.
"Which platform is better for my business,
WordPress or Squarespace?"
There are a ton of platforms out there, but we will mainly focus on WordPress and Squarespace because those are the two I’ve chosen to niche down in for my design business. Although I’ve designed on other platforms (Blogger, Wix, Weebly, Showit), I’ve found that WordPress and Squarespace offer the best mix of features for the types of clients I typically work with. We’ll be comparing the hosting options, back end features, user interface, learning curves, design capabilities, ecommerce options, SEO + marketing Integrations, mobile responsiveness, customer support, and pricing.
You can do a quick Google search and find a ton of “Squarespace vs. WordPress” articles. I encourage you to look at some of those before you make the commitment.
I’m going to explain these features through the lens of my typical clients: small creative businesses run by time-strapped entrepreneurs who manage their own websites.
I 100% don’t believe that one platform is better than the other, so you won’t see a clear winner like some articles give. They are different and I make recommendations based on client needs, not my personal preference. I have had my own site on both and love each for different reasons. You can definitely run a successful business on both, but the final decision will come down to your preferences, budget, and features that are right for your business.
The first milestone that needs to happen before developing your site is hosting. WordPress and Squarespace differ greatly on this. If you are in the camp of “don’t want to deal with all the technical stuff”, then Squarespace wins. If you’d like to be able to access all of the technical settings and files, then WordPress is the way to go.
Back End Features
One of the most important things about the platform that you’ll be working with is the back end. The plugins, widgets, settings, etc. all help you bring your site to life. You’ll want a platform that offers just the right amount of those for you. Some people want to control literally everything, and others want something that might not be as overwhelming.
Interface + Learning Curves
The platform you choose needs to be something you actually enjoy using, or you’ll never use it. I often suggest getting an account with both just to compare the two. See which one is more your style, and which one will help you achieve your business goals.
The look and feel of your site is likely what you’re most excited about. Whether you’re hiring me to design it for you, or you’re deciding to DIY it, you’ll want to make sure you choose a platform that will allow you to get the look you want. WordPress and Squarespace differ greatly in this aspect. You’ll need a theme on both platforms, but how you customize that theme will be different.
If you’re looking to sell your products or services on your site, then you’ll want to make sure the platform you choose is equipped with the features that will allow you to do that in the most efficient way possible.
SEO and Marketing Integrations
SEO is huge for your site, as is the ability to integrate marketing tools (Email marketing, lead captures, newsletter forms, Google AdSense, etc.). Both sites have the ability to do both, but the extent to which you can customize differs.
A lot of your visitors will likely be using some sort of device rather than a desktop or laptop. It’s really important for your site to function and look great on these devices, so mobile responsiveness is essential.
Some of you might really need some extra hand-holding… and that’s totally fine. A website is a big undertaking, so making sure you have people on your “team” that can help is really important. If you don’t purchase a maintenance package, then you will be responsible for maintaining your site. Some of you will be great at this and some of you will need somewhere to turn.
For some of you, pricing is the deal maker or breaker. The platform you choose has to be one that fits into your budget. You don’t want to be paying for something that you either can’t manage, or don’t have the time for.
I really hope that was helpful and that you’re ready to make a commitment to either WordPress or Squarespace. Again, please remember that neither of them are the “better platform”… it all depends on which one works better for your business. If you have any questions feel free to drop a question below or reach out via social media or email! I’d be happy to answer an