WordPress or Squarespace? You’re likely here because you’re wanting to either build a new site or migrate your current one, but you’re not sure which platform you should go with.
"Which platform is better for my business,
WordPress or Squarespace?"
There are a ton of platforms out there, but we will focus on WordPress and Squarespace because those are the two I’ve chosen to niche down in for my design business. [Edit: As of fall 2020, I’ve niched down to only WordPress. I still recommend Squarespace for some clients, I just prefer designing on WordPress.]
Although I’ve designed on other platforms (Blogger, Wix, Weebly, Showit), I’ve found that WordPress and Squarespace offer the best mix of features and performance for the types of clients I typically work with. In this post, we’ll be comparing:
- hosting options
- back end features
- user interface
- learning curves
- design capabilities
- ecommerce options
- SEO + marketing Integrations
- mobile responsiveness
- customer support
- and pricing.
These comparisons are done through the lens of my typical clients: small creative businesses run by time-strapped entrepreneurs who manage their own websites.
Given that, I 100% don’t believe that one platform is perfect for everyone, so you won’t see a clear winner. Personally, I use WordPress, but that’s just because it’s what I like and need for my business. I have had my own site on each platform and love each for different reasons. You can run a successful business on either, but the final decision will come down to your preferences, budget, and features that are right for your business.
Ready? Let’s dig into the main differences of WordPress vs Squarespace.
The first milestone that needs to happen before developing your site is hosting. WordPress and Squarespace differ greatly on this. If you are in the camp of “don’t want to deal with all the technical stuff”, then Squarespace is less technical. However, if you’d like to be able to access all of the technical settings, files, and “own” your site, then WordPress is the way to go.
Back End Features
This WordPress and Squarspace comparison is one that differs vastly. One of the most important things about the platform that you’ll be working with is the back end. The plugins, widgets, settings, etc. all help you bring your site to life. Considering that, you will want a platform that offers just the right amount of options for you. Some people want to control literally everything, have room for growth, while others don’t need something as robust.
Interface + Learning Curves
The platform you choose needs to be something you actually enjoy using, or you’ll never use it. I often suggest getting an account with both just to compare the two. See which one is more your style, and which one will help you achieve your business goals.
The look and feel of your site is likely what you’re most excited about. Whether you’re hiring me to design it for you, or you’re deciding to DIY it, you’ll want to make sure you choose a platform that will allow you to get the look you want. This is another aspect where the WordPress vs Squarespace comparison is totally different. You’ll need a theme on both platforms, but how you customize that theme will be different.
If you’re looking to sell your products or services on your site, then you’ll want to make sure the platform you choose is equipped with the features that will allow you to do that in the most efficient way possible. Most importantly, it needs to be easy and efficient for you to add products.
SEO and Marketing Integrations
SEO is huge for your site, as is the ability to integrate marketing tools (Email marketing, lead captures, newsletter forms, Google AdSense, etc.). Both platforms have the ability to do both, but the extent to which you can customize differs, so research thoroughly if SEO is big for you.
Depending on your business, a large percentage of your visitors will likely be using some sort of device rather than a desktop or laptop. It’s really important for your site to function and look great on these devices. Mobile responsiveness is necessary these days.
Some of you might really need some extra hand-holding… and that’s totally fine. A website is a big undertaking, so making sure you have people on your “team” that can help is really important. If you don’t purchase a maintenance package with a designer or developer, then you will be responsible for maintaining your site.
Pricing, a lot of time, is the deal maker or breaker. The platform you choose has to be one that fits into your budget. You don’t want to be paying for something that you either can’t manage, or don’t have the time for. WordPress vs Squarespace pricing really depends on what you want, but overall I’ve found that WordPress is typically cheaper.
I really hope that WordPress vs Squarespace comparison was helpful!. In summary, please remember that neither of them are the “better platform”… it all depends on which one works better for your business. If you have any questions feel free to drop a question below or reach out via social media or email! I’d be happy to answer any questions you have about WordPress vs Squarespace.
Are you ready to take your business to the next level? Let me design a beautiful site and take the technical stuff off your hands, so that you can get to more important things… like actually running your business. Yes, I’m ready!