Client Design: Simply Kinder

Jennifer has a rather large collection of content and ecommerce resources, so we had to be very strategic in how we built out the homepage, ensuring it included everything she had to offer, but also making it easy to digest for visitors.  She also has a lot of custom flatlays and photos that she wanted to integrate with the design, so we were able to plan and arrange sections in order to work those photos in.

The homepage features:

• A simple header and navigation area, with limited choices, appears at the top.  We wanted to simplify things compared to her old site, which had an overwhelming navigation area.  
• The welcome area with her “elevator pitch” and the main flatlay she wanted to integrate that showcases several of her resources.
• The About Jennifer section is next so that visitors can quickly see who she is, what she does, and connect with her on social media.
• Facebook Group link is next with a custom created graphic.  The link goes to her group that had over 50,000 members at the time.
• The shop section is next.  We deigned custom icons for Jennifer’s content and added dynamic tabs that showcase up to 24 products in one small area.  Jennifer can easily swap out products in these tabs.
• Email marketing is a large part of Jennifer’s strategy, so we placed the opt in next to a preview of what’s visitors will receive if they sign up.
• The blog roll section is next and mimics the shop section with icons.  It shows Jennifer’s most recent posts and the categories link to a pre-filtered blog roll page.
• Finally, Jennifer wanted a footer with areas to feature trending items, popular posts, and the standard footer content.  

Overall, we wanted to keep the site design clean, simple, and showcase her amazing resources and knowledge. The rest of the site mimics her homepage with the clean structure, pops of color, and bright bold images.  Jennifer was a great client to work with and I loved designing and developing this site.