17 Types of Blog Posts to Write

Writing content that will keep your audience engaged is one of the most time-consuming parts of having a blog, but it’s so important to try and keep up with putting out new and relevant content. Not only is it important for your visitors, but Google looks at how often you push out content… and the quality of that content. You want to be helpful. Whenever you write a post, try to make it very intentional and meaningful to your niche.

99% of my clients have blogs, so I figured it’d be helpful to outline the types of blog posts you can write, and give you some ideas for your next content piece. We’ll cover 17 types of blog posts you can incorporate into your blog, and some practical examples of what those could look like.

Be sure to grab the free downloadable list at the bottom of this post!

1. How-To Guides

How-to guides are a great way to give your audience step-by-step guidance on how to do something specific. You can create how-to guides for a variety of things, but make sure that it’s something that your audience would befit from. You can choose to format it in a hierarchy list format OR use a tool like Loom to record a video of yourself walking viewers through the steps. Here are some examples of this blog post type:

• How to Decorate a Bedroom for Multiple Children
• How to Create Stunning Instagram Stories with Canva
• How to Find Keywords for SEO (this is one of my posts)

2. Listicles

Listicles… I’m not sure if that’s even a real word, but it came up in a Google search so I feel like it is. Basically a listicle is a really easy-to-digest article that’s formatted like a list. Think of tools you use, things your visitors might need to know, etc. and create a super helpful and quick post. This post is a listicle! Here are some other examples of this type of post:

• 10 Must-Have Tools for Every Graphic Designer
• 30 Books Every Kindergarten Teacher Should Have in Their Classroom
• 10 Tips to Drive Up Your Website Traffic

3. Personal Stories & Experiences

Narratives drawn from personal experiences can connect your audience on a deeper level. Depending on your industry or niche, these types of blog posts can really help give your visitors a different and unique perspective. They can be used to inspire, add a human touch, and even bridge a connection that wasn’t there for your visitor before. Some types of personal stories and experiences might include:

• Lessons I Learned Traveling Solo
• The Top 20 Things I Wish I Had Known as a First Year Teacher
• Work at Home with Kids? 8 Tips to Save Your Sanity

4. Opinion Posts

Opinion posts are just that… posts that share your own opinion on a topic, trend, product, etc.They’re great for sparking engagement and conversation, if that’s your goal. When done right they can offer a different perspective to your readers. When done wrong, you can alienate your visitors and turn them off, so be careful how you write opinion posts. Examples of this type of blog post include:

• Why Minimalism is Effective in Good Design
• Math Centers Are the Key To Differentiation
• Favorite Business Tools

5. Product Reviews

Product reviews are great because it gives you a chance to showcase an item you use/endorse OR one of your own products. Don’t be cheesy or salesy though. People can sometimes see right through these posts and know that you’re just trying to make a buck. Be honest and only post product reviews that are genuine. Titles can include:

• Honest Review of the New Chromebooks for Schools
• An In-Depth Review of Earth Science Unit
• The 3 Best WordPress SEO Plugins

6. Interviews

Interviews are great. If you can have a video of an interview, even better, but an interview in blog post format will do. Interviews are a way that you can feature experts, influencers, or interesting personalities with your audience. Different perspectives and insights can be very beneficial to your readers. Obviously you’d want to select guests that relate to your niche, so be careful to curate the topics carefully so they align with your business goals.

• An Interview with the Founder of [insert company/business name]
• Insights from a Wedding Planner

7. Case Studies

Case studies are an in-depth analysis of a project or real-life situation. Again, depending on your niche, these can be really helpful to your audience, especially if you’re a service-based business wanting to showcase your work. They take a little longer to write and pull together, but will be worth it for those potential customers wanting a detailed look at your work/services. Examples can include:

• How Brand X Grew Their Customer Base by 300% in 6 Months
• An Inside Look at How [teacher name] Implemented Literacy Centers

8. Beginner’s Guides

Beginners guides are a great way to funnel visitors into a sales pipeline if you have one, but they are perfect for making information accessible. Although they are great stand-alone posts, usually guides are recommended for getting your customers or visitors to learn a new skill in a very uncommitted way that hopefully leads them to purchasing a service or product from you. These types of blog posts pair vey well with email opt-ins that send out an actual guide or extra info. Titles can include:

• A Beginner’s Guide to Calendar Blocking
• A Beginner’s Guide to Implementing Morning Work Centers
• WordPress SEO Basics

9. Checklists and Cheat Sheets

I love a good checklist and cheat sheet. These might be my favorite! (hence why I have so many on my site) Checklists and cheat sheets are practical, easy to use, and help your readers tackle a task efficiently. They are also amazing opt-ins that you can offer up as freebies. They’re highly shareable and can be value-packed. I would definitely recommend trying this type of post out. Examples might include:

• The Ultimate Packing Checklist for Digital Nomads
• 10 Steps to Declutter your Closet and Get Organized
• Essential WordPress Maintenance

10. Comparison Posts

Comparison posts are ways that you can compare products, services, or ideas. You can use them to help your readers make a choice by breaking down differences. I have done these in a past and sometimes they can be a lot of work, but depending on your industry, it could be well worth your time.

• Canva vs. Adobe Spark: Which Tool Is Better for You?
• Classroom Centers: Free Choice vs. Scheduled Rotations
• WordPress vs. Squarespace: Which Platform is the Best for You?

11. FAQs

An FAQ blog post is great if you have a particular topic that might require you to answer a lot of questions or concerns. These types of blog posts can be updated frequently if you get new questions from time to time. Although it might be harder to optimize for SEO, an FAQ post would still greatly benefit your audience. Titles might be:

• FAQs About Working from Home
• Common Questions About Math Centers

12. Round-Up Posts

Round-up posts can be used to curate content from other sources. These are great posts to add because you can add value on your site by offering different perspectives in on place. Your visitors can just visit your site instead of having to go to several different spots to get that information. Although you definitely want to link those sources, it’s still convenient to have them “rounded up” for your readers. Some examples of this type of blog post include:

• 20 Top Design Trends You Need to Know in 2024
• The 15 Most Delicious Ways to Make Hot Cocoa
• Favorite Free Fonts

13. Seasonal Posts

If you create seasonal products or are in a niche that makes sense to address the different seasons/holidays, then seasonal posts are definitely something to try. If you know your readers will be looking for holiday-specific resources, ideas, info, then it would be a great idea for you to add some relevant content.

• 5 Creative Gift Ideas for Mother’s Day
• Halloween Party Ideas for the Classroom

14. Myths & Misconceptions

This is one I don’t see a ton, but they’re definitely out there. If your niche has a topic/idea/product that is often misconceived or even has rumors that might need to be debunked, then a post about it is likely a great idea. It’s a good way for you to help educate your visitors and correct any misinformation. Some ideas include:

• 7 Myths About Freelancing You Should Stop Believing
• Why You Shouldn’t Believe Everything You Hear About Block Scheduling

15. Resource Lists

Resource Lists are one of my personal favorite posts to read. I LOVE a good list. Resource list posts are helpful because they curate helpful tools, links, or other resources on a specific subject. You can offer a go-to guide for readers looking to expand their toolkit or bank of sources. Titles can include:

• The Best Free Fonts for Designers in 2024
• Top 10 Clipart Sources for Curriculum Designers
• Favorite Business Tools

16. Guest Blogger

Inviting a guest blogger not only saves you a little time creating content, but it will likely add great value to your site. Be sure to invite someone in your niche, or niche-adjacent, that you think your audience will appreciate learning from. If you create a sell math resources, have a guest blogger write a post about how to store and manage math materials or centers. Think a little outside of the box and get creative. This also gives each of you a little SEO boost with external links linking to one another’s site. Some examples of this type of blog post:

• How to Store Playroom Toys (if you’re a designer & your blog guest could be a professional organizer)
• How to Organize Guided Reading Materials (if you’re into classroom organization & your blog guest could be literacy specialist)

17. Day in the Life

I love a good ‘day in the life’ reels on Instagram. They’re so interesting to me. Maybe you have a business that lends itself to have an interesting daily routine. Walk your visitors through a day in your life and show ALL the things that they’d find interesting about your product or service. Title examples:

• A Day in the Life of a Bran Designer
• My Day as a Literacy Coach

Remember, the key is to make these ideas your own by adding your unique perspective and voice. Coming up with fresh ideas and types of blog posts to write doesn’t have to hard. Use the list as a shortcut and happy blogging!